Emily Ratajkowski , a model, author, and actress, is the new face of the Viktor & Rolf Flowerbomb perfume. After a sneak peek earlier this month, the campaign for the luxury fragrance featuring Emily Ratajkowski has been officially launched. In a promotional photo, she wears a pink ruffled design with an updo messy hairstyle.
Viktor & Rolf Flowerbomb Perfume Campaign

Emily Ratajkowski, for the Viktor & Rolf Flowerbomb Eau de Parfum campaign, poses topless while lifting her long dark hair in the air. The image has a futuristic feel with the digital squares, and a cutout of the pink fragrance bottle.
FLOWERBOMB has inspired women for more than 18 years. It is an iconic fragrance with a captivating story. This exquisite fragrance, which was first launched in 2005, has been a favorite among women all over the world. This is a top 10 scent for women in US, and a top fifteen scent for women UK.
Viktor & Rolf Flowerbomb
Emily Ratajkowski stars in Viktor & Rolf’s FLOWERBOMB commercial. The commercial is a lively exploration of empowerment and self-transformation. The captivating story is directed by Torso Solutions and photographed by Inez & Vinoodh. (The photography duo shot the brand’s Good Fortune fragrance). The tagline is “Unleash Your Fem-Power.”
Many of the things that represent femininity are delicate. FLOWERBOMB has a strong feminine side, but it also shows strength.
We have admired Emily Ratajkowski’s work for a very long time, and are happy to welcome her into the Viktor & Rolf Family. Emily Ratajkowski is a multifaceted artist, as her work clearly demonstrates. “Her wide range of talents and qualities make her the perfect embodiment for FLOWERBOMB.” say Viktor Horsting & Rolf Snoeren.

Emily Ratajkowski attended the Moet & Chandon Holiday Season Celebration event at Lincoln Center in New York City, late last year. She wore an ombre cowl-neck with gold details. The dress went from light lilac into deep maroon. The supermodel completed the look with gold heeled strappy sandals. Emrata is also featured in Michael kors x Ellesse collection.